The HEATIME Revolution

Automatic Heat detection through activity monitoring for accurate, labour free heat detection

Summary

  1. 80-90% Detection rates
  2. Non cycling cows easily identified
  3. More cows in calf
  4. Decrease in calving interval
  5. Low activity/sick cows identified
  6. Substantially raising profits
  7. Eliminates guess work
  8. Eliminates work and hassle of heat detection

Call 1850 20 20 50 or your local rep

Munster Area call Matt Ross 086-8114138

In autumn 2007 in several dairy farmers around Ireland installed Heatime electronic heat detection system. Heatime has continued to gain popularity as more farmers hear how well it is performing in Irish herds. The system has been developed over a number of years in Israel and is in use worldwide with great success.

Based on a movement monitoring neck collar the system identifies cows with increased movements and has shown to be at least 90% accurate at detecting cows in heat. Given that heat detection rates on most farms are far below this (60% average teagasc profit monitor farms) there is tremendous scope for achieving higher submission rates with the system.

Fertility is becoming a major problem on the Dairy farm and as herds increase in size and the farm workload grows, the farmer has less time to spend watching his cows for signs of heat. Given that heat detection is a key profit driver on dairy farms accuracy is vital. Farmers have been using stock bulls has been proven to solve the problem but this in itself creates other problems and loss of profit.

The HEATIME system consists of a control box, infra-red scanner and neck tags for the cows. The transponder in the tag records and stores the intensity and nature of the cows’ movements, the scanner reads the data and transfers it to the control box. In the control box there is an intelligent programme, which establishes the likelihood of heat and gives a visual indication of the estrus state of each animal. The system will indicate the best time window within which to inseminate the cow.

The HEATIME system is based on continuous monitoring of individual cow activity and identification of changes in normal behaviour to detect patterns related to heat (estrus). The activity is detected by a neck tag with a unique sensor which records the cow movements (not just footsteps) and stores them in its memory. When the cow passes underneath the ID unit, the tag is triggered to send the data to the HEATIME control box.

The HEATIME control box consists of a display and keyboard to enable the user to retrieve information and control the system functionality. The activity data of each cow is stored in the unit database. Each time new data is received, a special algorithm interprets the different movements. If the results show that the cow is likely to be in heat the system will alert the user and, if a sorting gate is installed, the cow can be automatically diverted to a treatment yard.

The system allows the user to view the activity history of each cow in a graphical display up to 60 days back. This gives the user a good overview of the cow behaviour during the last two cycles. The whole system stands out through its simplicity and accuracy (90%) plus HEATIME is a stand-alone system and does not need an additional computer or any other data.

Following the unprecedented success in the UK, the system was introduced into Ireland in October 2007. The results were more than encouraging: Pallaskenry College farm noticed that after 40 days using HEATIME “35 out of 37 cows scanned were first time pregnant”, "does the job of heat detection completely and accurately".

The farm manager at Ardtrammon Farm, Co. Wexford, Servaas Dodebier, was proud to announce that he saw a 17% increase in submission rate and that 100% of his herd were AI’d within the first six weeks.

With results like this it is no surprise that the system is paying for itself within months both with productivity improvements and improved fertility.

Results from Ardtrammon Farm: system installed November 07

Cows submitted for AI:
Year
’07
‘08
No of cows
103
133
Sub
68
113
Sub %
66%
85%

Scanned on the 25th of Feb.

78 cows scanned, which were more than 28 days served.
62 cows scanned in calf
16 scanned empty. = 20% empty
In ’07 the empty rate was 30%. This is a 33% improvement..

Conclusion:
In this herd heatime has not only increased submission rates but also greatly improved empty rate. All leading to vastly improved profitability.

Comments from Herd Manager:

  1. Peace of mind
  2. More cows served
  3. Big labour saving

Other herds using System:

James Tallon, Ardcath, Co. Meath, milking 300 cows, autumn and spring calving.
System installed November 07 on 100 cows. James says he has more cows being submitted for AI than previous years and heatime has made a big diference.

Michael Darcy, Annagh, Gorey has had the system working since December on his 50 autumn calving cows. Early indications are submission rates are up 18%. What Michael has to say “System eliminates all work, all hassle and all uncertainty with heat detection as well as a big increase in submission rates”.

Sam Rose, Kilanerin, Gorey also has had the system working since December on his autumn calving cows. He is catching more cows in heat than ever before. He says “it’s a fantastic system, I’m very happy, its doing exactly what it’s supposed to do”.

The value of increased submission rates.
What 20% increase in submission rates is worth.
If we take the example of a 100 cow herd with a conception rate of 50%, assuming submission rate improves from 60% to 80% and the breeding season 15-16 weeks. This herd will have, on average, 10 more cows in calf at the end of the breeding season and the herd will calve in on average four days earlier.
Sub %Calf from 1st Cycle2nd3rd5th5thEmpty
6030211511716..
80402414976..
• Using EBI multiples for Suv & CI 1. 10 cows more in herd = €13,000 2. CI 4 days less(€11x94x4) = €4,100 20% increase in sub rate = €15,700

Assumes cost of replacement heifer is €1300, current market price if heifer is purchased would be much higher. Installing the system for a typical 100 cow herd would cost 12500 approx, so the system has the potential to pay for itself within one year. This is pretty impressive when you consider the lifespan of the system is typically 8 years.

What do Irish users think?

Heatime makes using AI very easy’
‘We bred 15 out of 55 cows in first two days of AI season’
‘Good simple system, easy to use’
‘Compact calving is vital for my grass based system, Heatime is helping me achieve this’

Martin Davin, Co. Laois (Heatime Installed March 2008 - 55 Milking Cows)
‘Heatime was purchased to eliminate Heat Detection - no other form of heat detection aids were used on the farm’
‘70% of herd are incalf to friesian which is essential to increase replacement rate’
‘PG Inseminator (Peter Christie) said that all cows put forward by Heatime were actually on heat compared with other farms where he sees heat detection as a huge problem and where he suspects some cows put forward for AI may not be on heat at all.’

John & Stephen Finnegan, Co. Monaghan
Heatime Installed April 2008, Milking 60 Cows
100% cows bred to AI

‘Heatime system will compact my calving pattern and give less repeat serves because I am certain every cow being served is actually in heat as cows are now being observed 24 hours a day

Edward Donnelly, Co. Tipperary
Heatime Installed Spring 2008, Milking 50 Cows
100% Spring Calving
‘No more guessing and time wasting with doubtful heats, gives excellent peace of mind’
‘So far it looks to be an excellent system for heat detection’
‘Seems to very accurate’
‘The more you use it the more information you can get out of it’
‘Could not do without it now’

Ardtrammon Farm, Co. Wexford
Heatime Installed November 2007, Milking 300 Cows
17% improvement in submission rate

100% cows bred in first six weeks
Servaas Dodebier, Farm Manager